Let's look through Facebook ad types.
In case you want to drive traffic to your website in order to participate in lead generation you are welcome to discover the next ad types:
Link Click Ads. These are available on Right Column, Desktop Newsfeed, Mobile Newsfeed, Audience Network and Instagram.You can use several placements and your ads will promote your website, landing pages or blog posts, reaching a large audience.The performance of these ads is really great and you will get even more Likes for your Facebook page if you reply to the comments.
Specs:
- Recommended image size: 1,200 x 628 pixels
- Ad copy text: 90 characters
- Headline: 25 characters
- Link Description: 30 characters
Video Ads. You can place them on Desktop Newsfeed, Mobile Newsfeed, Audience Network and Instagram. That's the same Link Click ad but there is a video instead of image in your ad.
Specs:
- Ad copy text: 90 characters
- Aspect ratios supported: 16:9 to 9:16
- File size: up to 4 GB max
- Continuous looping available
- Most top-performing videos are 15-30 seconds
Boosted Page Posts
These ads can be placed on Desktop Newsfeed, Mobile Newsfeed, Audience Network and Instagram.Any post you publish on Facebook is offered to be "Boosted". You can promote it setting up the target audience and bidding methods. Your Facebook post will still look like an ordinary one, just with a “Sponsored” note on top of the ad.
Leads and Sales for Your Product or Service
It is possible to combine several goods or services in a single ad, if you are an e-commerce store owner and have multiple things to advertise.Thanks to these ad types new leads can be obtained without leaving the Facebook platform. Users contact to your brand right there or leave their emails for further interaction.
Carousel Ads (Multi Products)
You may choose the following placements: Desktop Newsfeed, Mobile Newsfeed, Audience Network, Instagram.The carousel ad format lets you combine up to 10 images, videos, calls to action or links in just one ad.eCommerce advertisers profit from this great opportunity to promote multiple products, marketers use it to show up different offers and posts.
Specs:
- Recommended image size: 1080 x 1080 or 600 x 600 pixels
- Ad copy text: 90 characters
- Headline: 25 characters
- Link Description: 30 characters
Dynamic Product Ads (DPA)
Supported placements: Desktop Newsfeed, Mobile Newsfeed, Right Column, Audience Network, Instagram.These ads are designed as re-marketing tool, they target users based on past actions on your website or application. Once you download your catalogue and check your Facebook Pixel, Facebook handles the automation and re-targeting.
Specs:
- Recommended image size: 1,200 x 628 pixels or 600 x 600 pixels
- Ad copy text: 90 characters
- Headline: 25 characters
- Link Description: 30 characters
Facebook Lead Ads
Desktop Newsfeed, Mobile Newsfeed, Audience Network and Instagram are the supported placements.This ad type is a perfect way to make people sign up for your offer or download your content. Staying on Facebook! You get a potentional customer's email address in your Facebook Ads account once he has filled in the form.
Specs:
- Recommended image size: 1,200 x 628 pixels
- Ad copy text: 90 characters
- Headline: 25 characters
- Link Description: 30 characters
- Context card can be in paragraph format, which has no character limit, or 5-bulletpoint format, which allows for 80 characters per bullet
- Context card headline: 60 characters
- Privacy Policy and website URL links are required
Canvas ads
Currently available only on Mobile newsfeed.There is a carousel of images which may be tilted in different direction, zoomed in or out.
Specs:
- Recommended image size: 1,200 x 628 pixels
- Ad copy text: 90 characters
- Headline: 45 characters
- Canvas has the following possible components:
- Header with logo
- Full-screen image
- Text block
- Button for offsite links
- Image carousel
- Auto-play video
- Full-screen tilt-to-pan image
- Product set
Collection ads
These are also available on Mobile Newsfeed. You can promote multiple products of your website, making it easier for people to purchase in a visual way.
Specs:
- Image Size: 1,200 x 628 pixels recommended
- Image Ratio: 1.9:1
- Your image may not include more than 20% text. Check how much text is on your image.
- Headline: 25 characters recommended
Likes & Engagement for Your Page
Promoting your posts is a perfect way to be sure your fans see your message.
Page Like Ads
Supported placements: Right Column, Desktop Newsfeed and Mobile Newsfeed.That is a good way to pick the right audience interested in your page. Page Like Ads call to directly Like your page.
Page Post Photo Ads
These ads can be placed on Right Column, Desktop Newsfeed, Mobile Newsfeed.If you want to engage your page fans, pick up the right picture and get lots of likes and comments.
Page Post Video Ads
Supported placements are Right Column, Desktop Newsfeed, Mobile Newsfeed.Video ads engage quite well. Moreover, you have an opportunity to create a custom audience based on those who watched your video, so that's a perfect option for later re-targeting!
Specs:
- Ad copy text: 90 characters
- Aspect Ratios Supported: 16:9 (full landscape) to 9:16 (full portrait)
- File size: up to 4 GB max
- Video can be as long as 120 min, but most top-performing videos are 15-30 seconds
- Audio: Stereo AAC audio compression, 128kbps + preferred
Page Post Text
Supported placements: Right Column Desktop Newsfeed Mobile Newsfeed.There is no actual reason to choose this ad type - the alternative of using Page Post Photo is much more efficient, because pictures perform better.
Mobile and Desktop Apps Install
Mobile App Install ads give an opportunity to attract new mobile app users. You have three ad units to choose from in order to promote your app.
You get a great conversion rate using this ad type. The App Store pops up at the moment users click the "Install" call to action. Logically, the ad placement supported is Mobile Newsfeed. There are additional targeting options so you could choose the users' connection type (for example only Wi-fi connection) or what devices to target (only mobiles or tablets as well) etc.
Specs:
- Recommended image size: 1,200 x 628 pixels
- * Image ratio: 1.9:1
- * Ad copy text: Up to 90 characters
- * Your image may not include more than 20% text.
Desktop App
Supported placements: Right Column and Desktop Newsfeed.Using this ad type you make users engage with your Facebook app targeting them through the Desktop Newsfeed or the right column.
Specs:
- Recommended image size: 1,200 x 628 pixels
- Image ratio: 1.9:1
- Ad copy text: Up to 90 characters
Instagram Mobile App Ads
Instagram users have already been using an app so they might be more interested in downloading more of them. That's why it's a good idea to promote your app on Instagram, and you can select both image and video ads for it.
Specs:
- Image ratio: 1:1
- Image size: 1080 x 1080 pixels
- Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
- Maximum resolution: 1936 x 1936 pixels
- Caption: Text only, 125 characters recommended
Visitors for Your Store or Event
You may also be interested in visitors' attraction to your physical store or event. In case you do your best creating and targeting your ads, you will get the results.
Event Ads
Right Column, Desktop Newsfeed, Mobile Newsfeed are the placements for this ad type.There are millions of events being promoted on Facebook. Organizers use the platform to attract more visitors. It is possible to limit the geographical reach of the ad.
Specs:
- Recommended image size: 1920×1080 pixels
- Image ratio: 1.9:1 * Ad copy text: Up to 90 characters
- Headline: 25 characters
- Link Description: 30 characters
Offer Claims
Right Column, Desktop Newsfeed and Mobile Newsfeed are the placements supported.Users redeeming your offer receive an email containing the terms of use and all the details. You need to have more than 50 Pages Likes to run these ads.
Specs:
- Recommended image size: 1,200 x 628 pixels
- * Image ratio: 1.9:1
- * Offer title: Up to 25 characters
- * Ad copy text: Up to 90 characters.
Local Awareness Ads
Right Column, Desktop Newsfeed, Mobile Newsfeed.With Facebook’s location-based targeting and this type of ad you reach people who are near your store.
Specs:
- Recommended image size: 1,200 x 628 pixels
- * Image ratio: 1.9:1
- * Text: 90 characters
- * Headline: 25 characters
- * News Feed description: 30 characters
Messenger Ads
Place them on Messenger Inbox and Messenger StoriesMessenger ads appear in the Inbox and user can click it to start the conversation with your page.
Specs:
- Recommended image size: 1,200 x 628 pixels
- Minimum width 254 x 133
- Image ratio: 1.9:1
- Text: 125 characters
- Headline: 25 characters
- Description: 30 characters
As you've seen, Facebook advertisers got a wide choice of ad types. Each of them meets some special needs, so if possible, try out testing all of them to define which are the most suitable for you, which one will bring you the best results at the lowest cost.
