There is an impressive number of businesses promoting their services/products on Facebook. Its owners manage them in Personal Ad Accounts or Facebook Business Manager. And although you easily use your personal Ad Account, we are going to explain why You should consider using Business Manager.
Business Manager is normally the simplest way to work with multiple Ad Accounts and Facebook pages. Its central dashboard provides you a statistics overview of ads running, each asset's control and pages management. You keep here all your campaigns' resources and information.Additionally, you can pay for all your actions there (ad accounts) with your credit card, one and only. You are free to add, switch or remove people managing the accounts. Within this tool, Your work is not merged with personal accounts so you're not distracted by entertaining part of Facebook.
Facebook Business Manager doesn't charge its users. We guess you know that there are not so many tools helping you for free.
But the most important thing is that through Business Manager you can smoothly cooperate with different services which help You with your ad campaigns, getting statistics, analyzing results and so on.
Facebook Business Manager is perfect for:
- A marketing agency that manages several social media accounts for multiple clients;
- A business that manages accounts with several employees;
- A company that collaborates with other agencies to manage ad accounts;
- A business owner using third party marketing tools.
Since 2018, every account that uses custom audiences (created from email lists) should use the Business Manager. Most advertisers, apparently, use these custom audiences as they can be re-targeted or excluded from campaigns. We know that to create a special custom audience we may use pixel, but the maximum amount of time that people will stay in the audience is 180 days. And e-mail audience is eternal, so...
So, if your idea is to get the maximum of your advertising, you’ll have to go on with Facebook Business Manager.
Even with just a few assets, it's quite complicated to work out which rights should be given to which employee. Imagine you have a team of 5 members, each managing Facebook accounts, each of them should have login information. You understand now why this is not the best option speaking of security. Moreover, it would be harder to keep track of what each of these 5 team members is doing. Instead of sharing login information with your team members, invite them to Facebook Business Manager.They will manage Facebook pages without actually knowing the passwords.You are able to control rights for each employee and partner. Your employees and agencies that work for you are under your control and you know that the rights to a concrete Facebook page and ad account belong to a person you chose. You distribute to different team members the different levels of responsibility and access. Facebook Business Manager protects your information from unauthorized access, misuse and inappropriate handling by employees.
Considering all the mentioned above, let’s summarize the profit Facebook Business Manager gives you:
- Knowing all about the resources and ad accounts you manage;
- Using one business account to manage several Facebook pages and ad accounts at the same time;
- Having more control over access to your ad accounts;
- Assigning roles to your employees for each page and ad account;
- Collaborating with other companies as partners;
- Avoiding mixing business with pleasure
