Facebook & Instagram Ad Sizes: The Ultimate Guide for Designers

A well-designed ad is only effective if it displays correctly. According to Meta, ads that follow recommended specifications achieve 20% higher engagement on average compared to ads that use incorrect dimensions. For businesses investing in paid campaigns, this difference can directly impact ROI.

Facebook Ad Sizes

1. Feed Ads

• Image size: 1080 x 1080 pixels (1:1 square) or 1200 x 628 pixels (horizontal)

• Video size: 1080 x 1080 (1:1) or 1080 x 1920 (9:16)

• File formats: JPG, PNG, MP4, MOV

• Max file size: 30MB for images, 4GB for videos

2. Right Column Ads

• Image size: 1200 x 1200 pixels

• Aspect ratio: 1:1

• Primarily visible on desktop.

3. Stories Ads

• Image & video size: 1080 x 1920 pixels (9:16)

• Full-screen immersive format.

4. Carousel Ads

• Image size: 1080 x 1080 pixels

• Multiple images/videos in swipeable cards.

Instagram Ad Sizes

1. Feed Ads

• Image size: 1080 x 1080 (square) or 1080 x 1350 (portrait)

• Video size: Same as images, supports up to 60 seconds.

2. Stories Ads

• Image & video size: 1080 x 1920 pixels (9:16)

• Recommended to leave 14% of the top and bottom free of logos/text to avoid overlap with interface.

3. Reels Ads

• Video size: 1080 x 1920 pixels

• Must be under 30 seconds for optimal performance.

4. Explore Ads

• Image size: 1080 x 1080 pixels

• Similar to feed placements but appear in Explore tab.

Best Practices for Designers

1. Use High-Resolution Files: Pixelated ads reduce trust and engagement.

2. Keep Text Minimal: Ads with less than 20% text perform better, according to Meta.

3. Design for Mobile First: Over 98% of Facebook and Instagram users access the platforms via mobile.

4. Test Multiple Ratios: Square (1:1) and vertical (4:5, 9:16) generally outperform landscape ads.

Suggested Reading from LeadEnforce

• How Much Do Instagram Ads Really Cost?

• Low Impressions on Facebook Ads? 7 Reasons Your Ads Aren’t Showing

• Cross-Platform Funnels: Driving E-Commerce Sales With Facebook and Instagram Ads

By following these size guidelines and best practices, designers can ensure their creatives look professional and perform well across both Facebook and Instagram placements.