Facebook advertising is getting smarter, and Advantage+ placements are at the center of that evolution. Meta's machine learning engine now decides where to show your ads across Facebook, Instagram, Messenger, and the Audience Network to get the most results for your budget.
So how can you leverage it effectively? And is automatic placement always better? Let’s dig in.
What Is Advantage+ Placement?
Advantage+ Placements outperform manual setups in key metrics: up to 71% lower cost per incremental conversion.
Advantage+ (formerly Automatic Placements) uses Meta’s AI to deliver your ads in the highest-performing placements based on real-time user behavior and ad performance.
Key benefits include:
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Broader reach across multiple platforms
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Improved CTR and CPA through optimized delivery
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Real-time adjustment based on performance data
Meta reports that advertisers using Advantage+ placements see an average 71% lower cost per incremental conversion compared to manual placements.
For help building a data-driven strategy, explore Top Strategies to Retarget Competitor Audiences.
How to Enable Advantage+ Placement
When setting up your campaign in Facebook Ads Manager:
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Choose your objective (e.g., Conversions, Leads, Sales)
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Scroll to Placements in Ad Set settings
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Select Advantage+ Placements (recommended)
Facebook will then automatically test and optimize across:
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Facebook Feed
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Instagram Feed and Reels
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Messenger Inbox
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Stories
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In-Stream and Audience Network
Why Advantage+ Outperforms Manual Placement
Manually selecting placements might feel strategic, but in reality, it often leads to missed opportunities. Advantage+ taps into:
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Real-time bidding data
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User engagement signals
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Platform-specific behavior trends
How Facebook Advantage+ Automatically Optimizes Placements to Drive Conversions
This allows ads to appear where they’re most likely to convert, not just where you think they will.
Combine this strategy with How to Create Lookalike Audiences from Competitor Pages to increase efficiency.
When You Should Customize Placements
There are cases when manual placement still makes sense:
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Hyperlocal campaigns with geotargeted goals
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Creative formats that only work in feeds (like carousel or long-form video)
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Testing new audiences with specific behavior patterns
Need targeting precision? Read Step-by-Step Guide to Hyperlocal Facebook Targeting.
Performance Keywords to Track & Integrate
To maximize the effect of Advantage+, structure campaigns with strong performance-based targeting and copy using:
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"automated ad placement"
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"optimize Facebook ads"
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"increase ROAS"
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"lowest CPC Facebook"
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"high-performance campaigns"
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"AI-driven ad delivery"
These keywords work for both interest targeting and headline/copy relevance.
LeadEnforce + Advantage+: A Winning Combo
Use LeadEnforce to:
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Build audiences that Advantage+ will optimize better (e.g., event attendees, competitors’ followers)
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Retarget users reached via cross-platform delivery
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Increase ROAS while letting Facebook handle placement
Pair that with Build Lookalike Audiences That Actually Convert for compound performance gains.
Final Thoughts
Advantage+ Placements simplify what used to be complex. With the right audience inputs and campaign objectives, Facebook will do the heavy lifting. That means more efficiency, lower costs, and better reach across the entire Meta network.
Master placement automation, and let LeadEnforce fine-tune the audience side—for Facebook ads that scale.
