Facebook excels at driving conversions and retargeting. Pinterest shines in product discovery and inspiration. Together, they cover both ends of the funnel — awareness and action.
According to Pinterest’s internal data, 97% of top searches are unbranded, meaning users come to explore ideas rather than specific products. Meanwhile, Facebook’s audience targeting tools make it possible to convert those same users once they’ve shown purchase intent.
By combining the two, e-commerce businesses can guide customers from inspiration to checkout using complementary creative and targeting strategies.
Step 1: Use Pinterest for Discovery and Top-of-Funnel Traffic
Pinterest users are planners and idea-seekers. They use the platform to visualize purchases before making them. For e-commerce, this is ideal for introducing new products or building awareness around seasonal or lifestyle content.
Tips:
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Create high-quality product Pins optimized for keywords (e.g., “minimalist jewelry,” “home office setup”).
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Use Pinterest Ads to target interest-based and keyword-based audiences.
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Promote guides or collections instead of single products to encourage browsing.
Pinterest campaigns at this stage often see 2–3x higher engagement rates for visual inspiration content compared to direct-response ads.
Step 2: Retarget Pinterest Viewers with Facebook Ads
Once users engage with your Pinterest content, it’s time to move them into Facebook’s ecosystem for retargeting.
You can do this by:
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Installing both the Pinterest Tag and Meta Pixel on your site.
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Creating custom audiences in Facebook Ads Manager based on visitors who arrived from Pinterest.
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Serving dynamic product ads (DPAs) that match items users viewed or saved.
This cross-platform retargeting strategy can increase conversion rates by up to 30%, as Facebook Ads re-engage users who already showed visual interest on Pinterest.
Step 3: Sync Messaging and Creative Across Platforms
Consistency matters. Pinterest Ads focus on aesthetic inspiration, while Facebook Ads should emphasize urgency and conversion.
For Pinterest: Use lifestyle visuals, aspirational imagery, and soft calls to action like “Explore more ideas.”
For Facebook: Use stronger CTAs — “Shop Now,” “Get Yours Today,” or “Limited-Time Offer.” Showcase product benefits, pricing, or social proof.
Maintaining a unified visual identity — colors, tone, and design — across both platforms builds familiarity and trust.
Step 4: Use Data to Optimize Both Platforms
Cross-analyze your campaigns in Meta Ads Manager and Pinterest Analytics. Look for:
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Which Pinterest Pins generate the most referral traffic.
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Which Facebook audiences convert at the lowest CPA.
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Overlapping audiences who engage on both platforms.
Then, feed those insights into your creative and targeting decisions. For instance, if “home gym setups” perform well on Pinterest, create Facebook video ads showcasing products from that category.
Step 5: Leverage Seasonal and Lifestyle Campaigns
Pinterest traffic spikes around key seasons and life moments — holidays, weddings, back-to-school, fitness goals, and home projects. Plan campaigns that sync these moments with Facebook retargeting pushes.
A well-timed Pinterest campaign for “holiday gift ideas” followed by a Facebook sale ad can dramatically improve conversion flow. Brands that align seasonal messaging across both channels often see ROI increases of 20–40% compared to single-platform campaigns.
Final Thoughts
Using Pinterest and Facebook Ads together lets you connect with shoppers at every stage — from inspiration to decision. Pinterest creates intent; Facebook captures it. By aligning visuals, timing, and data, e-commerce brands can build a seamless multi-channel path to purchase and scale efficiently.
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