With over 3 billion monthly active users, Facebook continues to dominate the digital advertising space. For course creators, the platform provides unmatched targeting precision, creative flexibility, and analytics. In 2025, more than 65% of digital educators report Facebook Ads as their primary acquisition channel, according to recent industry surveys.
Key Facebook advertising statistics shaping online course promotions in 2025
But what makes Facebook especially powerful this year? Three main reasons:
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Smarter AI-driven targeting based on engagement patterns.
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Expanding video-first formats that highlight learning experiences.
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Increased integration with lead capture forms, making sign-up friction minimal.
What Works in 2025: Key Strategies
1. Lead Ads With Instant Forms
Facebook’s Instant Forms have become the go-to tool for educators. Instead of sending users to a landing page, you capture leads directly on Facebook. In 2025, optimized forms see a 20–25% higher completion rate than external landing pages.
Practical tip: Keep forms short (name and email only) and follow up with an automated email sequence that delivers course details.
2. Short-Form Video Ads
Short-form video ads outperform static image ads with nearly 40% higher CTR
Video consumption is still rising, and short-form educational previews are driving conversions. Ads that show a 30-second explainer clip of a course benefit outperform static image ads by nearly 40% in CTR.
Practical tip: Show real learning moments—snippets of lessons, interactive exercises, or quick instructor intros. Keep branding subtle but consistent.
3. Retargeting Campaigns for Warm Audiences
Not every student signs up the first time. Retargeting remains one of the most profitable strategies. In 2025, campaigns targeting website visitors or people who watched over 50% of a course preview deliver up to 3x higher ROAS compared to cold campaigns.
Practical tip: Use retargeting ads to offer limited-time discounts or free introductory modules to push hesitant learners over the line.
4. Community-Centered Ads
Students are more motivated when they feel part of a group. Facebook’s group promotion tools and community-driven ad placements are helping course creators highlight networking opportunities within their programs.
Practical tip: Showcase testimonials or highlight the student community in ad visuals. Ads that show peer success stories often resonate more than purely instructor-led content.
Budgeting and Optimization in 2025
Course creators report allocating 30–40% of ad spend toward retargeting and community-driven campaigns. Broad cold targeting has become less effective unless paired with lookalike audiences built from existing students. Performance tracking should focus on cost per lead (CPL) and customer lifetime value (LTV) rather than just upfront conversions.
Suggested Reads From LeadEnforce
If you're building your Facebook course promotion strategy, you may also find these resources useful:
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Finding Clients on Facebook: Tips and Techniques for Business Growth
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Running Facebook Ads in the UK: GDPR-Friendly Targeting Tips
Final Thoughts
Promoting online courses on Facebook in 2025 is about simplifying the enrollment process, showing authentic learning experiences, and nurturing prospective students with retargeting and community. The combination of short-form video, Instant Forms, and community-driven storytelling ensures that course creators not only capture attention but also convert it into enrollments.
