According to Sprout Social, 64% of consumers want brands to connect with them, and authenticity plays a major role in building that connection. During Thanksgiving, people are drawn to stories of gratitude, family, and togetherness. Ads that tap into these emotions see higher engagement rates and often create stronger brand loyalty.
At the same time, competition for attention skyrockets in November. Data shows that CPM (cost per 1,000 impressions) can rise by more than 30% leading into Thanksgiving weekend. This means your copy must not only resonate emotionally but also be compelling enough to justify higher ad costs.
Ad Copy Ideas That Resonate
1. Gratitude-Focused Messages
Show appreciation to your customers, community, or supporters.
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"We’re thankful for every one of you who has been part of our journey. Here’s a little gift to show it."
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"This Thanksgiving, we’re celebrating YOU—our loyal customers who make everything possible."
These messages work because they create reciprocity: when people feel appreciated, they are more likely to engage and convert.
2. Storytelling Around Family and Tradition
Thanksgiving is rooted in tradition and togetherness. Use narratives that highlight these values.
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"From our family to yours, may your holiday be filled with love, laughter, and comfort."
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"Nothing brings people together like a shared meal. This Thanksgiving, make it even more memorable with [your product/service]."
Brands using storytelling-based ad copy often see up to 22% more engagement compared to purely promotional ads.
3. Subtle Promotions Wrapped in Warmth
Instead of pushing discounts aggressively, frame them as part of a seasonal gesture.
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"We’re sharing our thanks with a limited-time Thanksgiving offer—because gratitude feels better when it’s shared."
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"A season of giving calls for something special: enjoy [X% off/free gift] as our way of saying thanks."
According to Retail Dive, 82% of holiday shoppers are influenced by promotions, but they prefer when deals feel genuine and timely.
Best Practices for Thanksgiving Ad Copy
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Keep it conversational: Write like you’re talking to a friend.
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Use sensory language: Words like “warm,” “together,” and “celebrate” help evoke emotion.
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Highlight values over discounts: Let authenticity lead, with promotions as the supporting element.
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Test variations: A/B test gratitude-focused vs. story-driven copy to see which resonates more.
Final Thoughts
Thanksgiving isn’t just about sales; it’s about connection. When your Facebook ad copy reflects gratitude, warmth, and authenticity, your audience is more likely to remember your brand and engage long after the holiday ends. The right words can turn seasonal ads into lasting relationships.
