Home improvement is a highly visual industry, making Facebook an ideal platform for reaching homeowners looking to remodel or redesign their space. According to Statista, over 69% of U.S. adults use Facebook, and among them, homeowners represent a significant portion of active users. With advanced targeting options, businesses can reach people within specific ZIP codes, income brackets, or interests such as “home renovation” or “interior design inspiration.”
Even better, Facebook Ads provide measurable ROI. Studies show that businesses in the home improvement sector see an average 5–7x return on ad spend (ROAS) when campaigns are optimized effectively.
Strategies for Promoting Remodeling and Interior Design Services on Facebook
1. Use Before-and-After Visuals
Before‑and‑after transformation: an outdated space revamped into a modern, stylish interior
Transformation stories sell. High-quality before-and-after images or videos of past projects capture attention and demonstrate the value of your services in an instant.
2. Target by Life Events and Demographics
Facebook allows targeting homeowners who have recently moved, gotten married, or started a family—life events that often lead to remodeling or redecorating projects. Combining this with location targeting ensures you’re speaking to the right local audience.
3. Leverage Carousel and Video Ads
Carousel ads let you showcase multiple aspects of a project—kitchen, bathroom, living room—in a single ad. Video ads, especially short ones under 30 seconds, help bring design concepts to life and make your brand memorable.
4. Highlight Testimonials and Reviews
Social proof builds trust quickly. Featuring client testimonials, star ratings, or short review snippets can help overcome hesitation and drive more inquiries.
5. Offer a Free Consultation or Estimate
Including a clear call-to-action, like “Book Your Free Consultation Today,” gives users an immediate next step. Campaigns with strong CTAs often see conversion rates 2–3x higher than those without.
Optimizing Campaigns for Better Results
Kitchen makeover: transforming dated cabinetry into a fresh, modern cooking space
-
Retarget Website Visitors: Many homeowners will browse before committing. Retargeting ads keep your services top-of-mind and can reduce cost per lead by up to 50%.
-
Test Different Audiences: Try segmenting campaigns between new homeowners, higher-income households, or those interested in DIY to see which performs best.
-
Track Leads, Not Just Clicks: Success isn’t about clicks alone. Use Facebook’s lead forms or connect campaigns with your CRM to measure actual appointment bookings.
Final Thoughts
Facebook Ads allow local remodeling and interior design businesses to reach highly specific audiences, showcase their work visually, and generate steady streams of qualified leads. With the right mix of visuals, targeting, and offers, your business can stand out in a competitive local market.
Recommended Reading
For more strategies, explore these articles from our blog:
