The audience creation is essential for any ad campaign's preparation. Facebook can impress with the number of ad formats and targeting parameters, so we are here to help you find out some ways to improve your advertising experience.
To start with, working with Leadenforce you need to select groups and pages for analysis as reasonably as possible. You can rely on recent purchasing behavior of Facebook users, but still think twice before choosing your "competitors".
For example, if you sell home-made lemonade, that's not the case to target the members of Fanta or Coca-Cola groups.
Moreover, try to approach this choice in a creative way. Your customers are not just those from groups of possible competitors. Who might be interested in your products when you, for example, sell optics and ophthalmic tools? Well, possibly here you have an audience of those who works in front of computer, those gaming fans, the elderly and last but not least - followers and group members of ophthalmic clinics, optics shops etc.
Since you know your customer that's much easier than it sounds like.
Be attentive with the size of your audience. Don't forget that an audience which is too narrow won't bring you success because Facebook optimization won't work correctly. About your audience size you may read another our article https://leadenforce.com/blog/facebook-small-audience.
In case that your audience is broad - take advantage of it. Create a big audience with Leadenforce and then, on Facebook, subdivide it into different adsets.
We also recommend to use Facebook's filters while creating an audience. Share your audience created without filters on Leadenforce and pick up them on Facebook - you'll see a better result. The reason is quite simple - Facebook's data sometimes differs from that we get, and Facebook filters are most accurate and up-to-date, and just logically Facebook works better with its own instruments.
And of course, there is always a sense to go A/B testing to see what creative you should use, what image, ad placement. Well, everything is clear enough and easy - discover your customer, be creative and just get them all. :)
