Company Blog

How to Build Profitable Facebook Lookalike Audiences
Nov 11, 2025

How to Build Profitable Facebook Lookalike Audiences

Latest News

The 5 Ad Metrics That Actually Matter When Optimizing Campaigns
Jul 14, 2025
We've distilled the five most important ad metrics that drive meaningful results. Stop wasting time with vanity metrics and start optimizing for success.
Broad or Precise? A Smart Framework for Better Facebook Ad Targeting Decisions
Jul 14, 2025
Discover how to master your Facebook ad targeting strategy using our smart framework that helps you choose between broad and precise audiences.
Revive Failing Facebook Ads with Better Targeting Strategies
Jul 14, 2025
We’ll walk you through how to breathe new life into underperforming Facebook ads using more effective targeting strategies. Discover what really works and how to apply it to your next campaign.
How to Create Facebook Ads That Speak to Different Buyer Personas
Jul 12, 2025
Create Facebook ads tailored to buyer personas with strategies for targeting, creative, and optimization that drive engagement and improve relevance.
Interest Targeting on Facebook: What Still Works (and What Doesn’t)
Jul 12, 2025
What still works with Facebook interest targeting in 2025? Find out what’s changed, what to avoid, and smarter ways to reach your ideal audience.
How Loss Aversion and FOMO Can Boost Facebook Ad Sales
Jul 12, 2025
Use loss aversion and FOMO in Facebook ads to drive clicks and urgency. Tap into emotion, scarcity, and timing to improve campaign performance.

Log in