How to Reactivate a Disabled Facebook Ad Account
Announcement: Struggling with a sudden Facebook ad account shutdown? Our step‑by‑step playbook below shows you exactly how to get back online fast—without risking another suspension.
A disabled Facebook ad account can grind your entire lead‑gen machine to a halt. Whether you’re overseeing a single campaign or managing dozens at scale, downtime means lost impressions, stalled funnels, and wasted budget. Luckily, most suspensions are reversible when you know what triggers them and how to talk to Meta’s review team.
Why accounts get disabled (and how often)
From 691 million fake profiles purged in Q4 2023 to another 10 million account deletions in the first half of 2025, Meta’s crackdown shows no sign of slowing
-
Meta purged 10 million accounts in the first half of 2025 alone, tightening automated checks across the Ads ecosystem.(forbes.com)
-
Industry veterans estimate that ≈ 70 % of disabled ad accounts are reinstated after a successful appeal.(smartmarketer.com)
-
Payment‑method mismatches remain the #1 trigger for ad‑account restrictions.(promodo.com)
-
Facebook also removed 691 million fake profiles in Q4 2023, underscoring how aggressive its fraud filters have become.(analyzify.com)
Common reasons Facebook disables ad accounts
Nearly three-quarters of disabled Facebook ad accounts come back online after a successful appeal
-
Policy violations — ads that contradict Meta’s advertising policies (for example, misleading claims or restricted content).
-
Suspicious payment activity — inconsistent billing info, declined cards, or unusual spend spikes.
-
High rejection rates — too many ads flagged in a short span, impacting your ad impressions facebook and signaling poor facebook ad metrics.
-
Low page quality — negative feedback scores or misleading landing pages hurting your facebook ads conversion rate.
-
Identity verification lapses — missing business documentation or two‑factor authentication errors.
7‑Step Reactivation Checklist
-
Open Account Quality
Navigate to Account Quality in Ads Manager to review the exact violation. Take screenshots—they help during live‑chat escalations. -
Fix obvious issues
Remove non‑compliant creatives, update billing details, and audit your landing pages against facebook advertising analytics best practices and your historical average click through rate on facebook ads benchmarks. -
Request a standard review
Click Request Review, add a concise explanation (<= 250 words), and attach evidence (proof of brand ownership, invoices, legal disclaimers). -
Escalate via Live Chat
If the automated review stalls > 48 hours, use the Live Support button. Present your case data‑first—reference your facebook ad ctr average, cost of advertising facebook, and facebook advertising cost per impression to show normal spending patterns. -
Follow up daily
Keep the support thread alive. Polite daily check‑ins usually push your ticket up the queue. -
Leverage your Meta rep (if any)
Agencies and high‑spend advertisers can ask their rep to flag the ticket internally—often the fastest route back when facebook ads not delivering is costing thousands per day. -
Document & prevent
Build an internal compliance checklist: policy audit before launch, payment monitoring alerts, and weekly reviews of click rate facebook ads to spot anomalies early.
Keep Learning
Key Takeaways
-
Act fast. The sooner you request a review, the less data decay you’ll face.
-
Be data‑driven. Support teams respond better to clear metrics than to emotional pleas.
Still stuck? Reach out to our team—LeadEnforce clients get priority troubleshooting and bespoke ad‑account health audits.
