Home / Company Blog

Company Blog

Mar 24, 2026

How Event Deduplication Errors Distort Facebook Ads Performance Data

This article explains how these errors occur, their impact, and how to prevent them.
Show post
How Event Deduplication Errors Distort Facebook Ads Performance Data
Mar 24, 2026

How Event Deduplication Errors Distort Facebook Ads Performance Data

Latest News

Common Media Mix Modeling Errors in Paid Social Analysis
Mar 16, 2026
Common Media Mix Modeling Errors in Paid Social Analysis
This article highlights the most common Media Mix Modeling mistakes analysts make when evaluating paid social performance and how to avoid them.
Building a Simple MMM Framework for Mid-Sized Brands
Mar 16, 2026
Building a Simple MMM Framework for Mid-Sized Brands
A simplified Marketing Mix Modeling (MMM) framework can help brands quantify channel impact using accessible data and practical analytics approaches.
Why Some Campaign Structures Age Better Than Others
Mar 14, 2026
Why Some Campaign Structures Age Better Than Others
This article explores why some campaign frameworks continue delivering results long after launch, while others quickly become inefficient.
Why Prospecting Campaigns Collapse After Retargeting Launches
Mar 14, 2026
Why Prospecting Campaigns Collapse After Retargeting Launches
This article explains why that happens, what actually changes in the ad ecosystem after retargeting begins.
The Hidden Impact of Campaign Hierarchy on Stability
Mar 14, 2026
The Hidden Impact of Campaign Hierarchy on Stability
This article explains how campaign hierarchy influences performance stability and how marketers can reduce volatility and maintain consistent results.
What Meta’s Budget Allocation Patterns Reveal About Your Creatives
Mar 14, 2026
What Meta’s Budget Allocation Patterns Reveal About Your Creatives
This article explores how Meta’s ad delivery system allocates budget across creatives and what those patterns reveal about creative performance.

Log in

Forgot password?

Cookie

We inform you that this site uses own, technical and third parties cookies to make sure our web page is user-friendly and to guarantee a high functionality of the webpage. By continuing to browse this website, you declare to accept the use of cookies.