Company Blog

How to Use Intent Data in Paid Social Campaigns
Feb 19, 2026

How to Use Intent Data in Paid Social Campaigns

Latest News

Value-Based Optimization: Aligning Bidding With Profit, Not Revenue
Feb 16, 2026
Optimize Meta ads for profit, not revenue. Learn how value-based bidding improves ROAS, margins, and long-term customer quality.
Cross-Platform Lead Generation: Facebook + LinkedIn Strategy
Feb 14, 2026
This article outlines a practical, data-driven framework for combining Facebook and LinkedIn into a unified lead generation engine.
Automating Lead Qualification with Behavioral Signals
Feb 14, 2026
Discover how behavioral signals can transform traditional qualification models into precise, automated systems.
Advanced Lookalike Audience Scaling Techniques
Feb 14, 2026
This article outlines advanced frameworks, statistical benchmarks, and practical execution tactics to help marketers expand reach.
Leveraging First-Party Data After Cookie Deprecation
Feb 14, 2026
This article outlines how to transition from dependency on third-party identifiers to a scalable first-party data framework.
From Cold Traffic to Qualified Leads: A Full-Funnel Blueprint
Feb 14, 2026
This guide outlines a practical full-funnel blueprint designed to transform anonymous visitors into sales-ready leads.

Log in