Company Blog

Why Click-Path Analysis Matters More Than CTR
Dec 3, 2025

Why Click-Path Analysis Matters More Than CTR

Latest News

Lifetime Value Modeling for Ad Decisions
Nov 28, 2025
This article explains how to use lifetime value modeling to make better, data-backed advertising decisions and scale profitably.
Retention Ads: Win Back Lapsed Buyers
Nov 28, 2025
Retention ads help brands recover lost revenue by reactivating lapsed customers at a fraction of the cost of acquiring new ones.
Incrementality Testing for Social Ads
Nov 28, 2025
This article explores how incrementality testing reveals the true value of social advertising.
Broad Targeting: When It Beats Narrow
Nov 28, 2025
Scale faster, reduce costs, and let platform algorithms deliver optimal results.
Competitive Ads Research: A Safe Workflow
Nov 28, 2025
This article breaks down a clean, compliant, and safe workflow for researching competitor ads.
How to Use Quiz Funnels for Cheaper Leads
Nov 28, 2025
Quiz funnels reduce lead costs and increase qualification quality—plus how to structure, optimize, and distribute them for maximum performance.

Log in