Instagram ads work best when you reach the right people. But Meta doesn’t let you target followers of other accounts. That means you can’t easily run ads to your competitor’s fans or the followers of a popular page in your niche.
LeadEnforce solves this.
It lets you build ad audiences from public Instagram account followers — people who already care about your niche, but don’t know you yet.
It’s an easy way to get better results from your ad budget.
Why followers make great audiences
Someone who follows a page in your niche is more likely to:
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Care about your topic;
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Be open to your product or service;
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Respond to your message faster.
Example: You sell tools for freelance designers. Instead of targeting “graphic design” as an interest, you can target people who follow @freelancedesignershub or @figmatemplates.
That gives you a much stronger signal — and a more focused audience.
What Meta can’t do (and LeadEnforce can)
With Meta’s tools, you can:
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Target interests — broad and often messy;
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Build lookalikes from email lists or website visitors;
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Retarget people who interacted with your own content.
But you can’t target:
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Followers of someone else’s Instagram account;
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Fans of a competitor brand;
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Niche community pages or creators your customers already follow.
This limits your control. LeadEnforce helps by filling this gap. Learn more in this guide about targeting Instagram followers.
How to create follower-based audiences with LeadEnforce
The process is simple. You don’t need any technical skills.
Step 1: Add Instagram URLs
Pick public accounts that your ideal customer follows. Then paste those profile links into LeadEnforce.
Example:
If you run a fitness app, you might use:
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@fitgirlvideos;
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@homeworkoutsdaily;
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@mealprepideas.
If you sell skincare products, try:
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@acneeducation;
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@minimalroutines;
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@skincareformen.
You can target based on age, interest, niche, or even values.
Step 2: Analyze and build your audience
LeadEnforce checks the followers of those accounts and helps you create a custom audience.
You can:
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Combine followers from several pages;
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Build multiple audiences to test;
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Choose sizes based on your goals.
Each audience will feel different — because each account attracts a different type of person.
Step 3: Share the audience to Meta Ads Manager
With one click, you can move the audience to your Meta ad account.
From there, you can:
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Run Instagram or Facebook ads to them;
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Build lookalikes;
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Exclude them from other campaigns to stay efficient.
Now you’re ready to test ads with an audience that already cares about your topic.
Smart ways to use follower-based audiences
Follower audiences work across all stages of the funnel. Here are three ways to use them — and how to match your ads.
1. Get new people to discover you (top of funnel)
Audience: Followers of big or well-known accounts in your space.
Goal: Introduce your brand or offer.
Ad copy:
“Love quick home workouts? Try 5 moves that burn fat in 15 minutes.”
Visuals:
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A short reel with clear before/after;
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Split-screen — problem on left, solution on right;
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Overlay text: “No gym? No problem.”
These ads should be fast, visual, and easy to understand. Avoid text-heavy images or complex offers.
Check more on how Instagram ads work for event promotion.
2. Turn interest into action (middle of funnel)
Audience: Followers of competitors, product reviewers, or related tools.
Goal: Get clicks or sales.
Ad copy:
“Tried other budget apps? Here’s why freelancers are switching to SmartTrack.”
Visuals:
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A customer review screenshot;
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A mobile UI with arrows and callouts;
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A testimonial quote with a face.
You’re speaking to users who already know the space. Show what makes you better, faster, or easier.
3. Compare performance across different sources (testing)
Audience: Followers of meme pages, niche influencers, or small creators.
Goal: Learn which sources convert best.
Strategy:
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Build 2–3 small audiences from different account types;
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Run the same ad to each group;
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Compare CTR, cost per result, and conversions.
Example: You sell a project management app. You test three audiences:
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@founderhacks (startup tips);
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@workhumor (meme page);
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@notionbuilders (tool-based).
You’ll see fast which one clicks more — and which one buys.
For more on optimizing your Instagram ad targeting, check out how to get the best results with Instagram ads.
Tips for stronger results
Start with just 2–3 accounts
Smaller pages often bring better leads than massive ones. Focus on niche relevance over follower count.
Use exclusions to avoid overlap
If you’re also running retargeting or email list ads, exclude those users. That way, your tests stay clean.
Match tone and content to the audience
Someone following a casual meme page won’t respond well to stiff corporate messaging. Adapt your tone.
Meme page ad copy:
“Running your team off sticky notes? Yeah, we’ve been there.”
Expert page ad copy:
“Top coaches are switching to this new scheduling tool — here’s why.”
This small change can double performance. For more ideas, read about writing click-worthy Facebook ad copy.
Why this strategy works
Follower-based targeting is closer to real behavior than interest targeting. People follow accounts for a reason — because the content speaks to them.
With LeadEnforce, you:
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Reach those people based on what they follow;
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Save budget by skipping cold, random traffic;
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Build smarter campaigns with better targeting.
Most advertisers don’t use this strategy yet. That’s your advantage.
