Home / Company Blog

Company Blog

Dec 16, 2025

Cost per Lead vs Lead Value: What to Optimize

Learn why lead value matters more than cost per lead, and how to optimize Facebook and Instagram ads for real revenue.
Show post
Cost per Lead vs Lead Value: What to Optimize
Dec 16, 2025

Cost per Lead vs Lead Value: What to Optimize

Latest News

How to Build Campaign Structures That Survive Algorithm Changes
Dec 15, 2025
How to Build Campaign Structures That Survive Algorithm Changes
This article explains how to design campaign structures that stay effective even as algorithms evolve.
The Most Overlooked Step in Launching Successful Facebook Campaigns
Dec 15, 2025
The Most Overlooked Step in Launching Successful Facebook Campaigns
Find the most overlooked step that separates scalable, profitable campaigns from inconsistent results — and how to implement it properly.
The Missing Step Between Targeting and Creative Testing
Dec 15, 2025
The Missing Step Between Targeting and Creative Testing
This article explores the strategic alignment layer that turns targeting data into insights creatives can actually use.
How to Avoid Wasting Budget on Underperforming Facebook Ads
Dec 13, 2025
How to Avoid Wasting Budget on Underperforming Facebook Ads
Avoid wasting budget on underperforming Facebook ads by fixing targeting, structure, creatives, and automation mistakes that drain ad spend.
Why Some Retargeting Ads Fail (and How to Fix Them)
Dec 13, 2025
Why Some Retargeting Ads Fail (and How to Fix Them)
Why retargeting ads fail and how to fix them with better timing, structure, and messaging.
How AI is Changing the Way We Optimize Facebook Ads
Dec 13, 2025
How AI is Changing the Way We Optimize Facebook Ads
Learn how AI is transforming Facebook and Instagram ad optimization, from targeting and creatives to budgets, data quality, and campaign scaling.

Log in

Forgot password?

Cookie

We inform you that this site uses own, technical and third parties cookies to make sure our web page is user-friendly and to guarantee a high functionality of the webpage. By continuing to browse this website, you declare to accept the use of cookies.