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Optimizing Ad Frequency for Long Buying Cycles
Feb 16, 2026

Optimizing Ad Frequency for Long Buying Cycles

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Track micro-conversions to boost Facebook and Instagram ROAS with faster insights, better targeting, and smarter optimization.
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When to Test Threads Ads Within Your Meta Budget Mix
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Learn when and how to test Threads ads in your Meta campaigns without wasting budget or hurting performance.
Spring Budget Increases: How to Scale Without Breaking Performance
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This article outlines how to expand efficiently while maintaining system stability, data integrity, and conversion performance.
Why Ads Become Irrelevant Even When Targeting Stays the Same
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Even the most precise audience targeting cannot guarantee sustained advertising performance.

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