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How to Use Intent Data in Paid Social Campaigns
Feb 19, 2026

How to Use Intent Data in Paid Social Campaigns

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Creative vs Context: Why the Same Ad Wins in One Placement and Loses in Another
Feb 19, 2026
Why the same Meta ad wins in one placement and fails in another. Learn how context, user intent, and format shape Facebook and Instagram performance.
Why Your Video Hook Works on Instagram but Fails on Facebook
Feb 19, 2026
Why your video hook wins on Instagram but fails on Facebook, and how to adapt creatives for each Meta placement.
Lead Scoring Models That Improve Sales Alignment
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Learn how to build lead scoring models that prioritize high-intent Meta leads and improve sales and marketing alignment.
Facebook Ads Showing Only to the Same People? Here’s Why
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Facebook ads showing to the same people? Learn why frequency spikes and how to fix audience, budget, and targeting issues fast.
How to Analyze Funnel Drop-Off Points Effectively
Feb 18, 2026
Learn how to find funnel drop-offs, fix leaks at each stage, and turn traffic into revenue.
Account-Based Marketing with Paid Social: A Practical Guide
Feb 18, 2026
This guide explores how to operationalize account-based marketing (ABM) using paid social channels.

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