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Why Facebook Ads Performance Can Fluctuate Daily
Jan 14, 2026

Why Facebook Ads Performance Can Fluctuate Daily

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How to Evaluate Audience Health
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This guide explains how to evaluate audience quality, spot early warning signs, and make data-driven decisions that protect performance.
Advertising KPIs That Connect Spend to Results
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Discover the ad KPIs that link spend to results and help you optimize Facebook and Instagram campaign performance.
Why Click-Through Rate Can Be Misleading
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Click-through rate (CTR) is often treated as the ultimate indicator of ad success.
Why Test Results Don’t Scale (and How to Fix It)
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This article explains why that happens and how to design tests that scale reliably.
How to Structure Reliable A/B Tests for Paid Traffic
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This guide explains how to structure experiments correctly, avoid common pitfalls, and interpret results with confidence.
How to Avoid False Positives in Testing
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You’ll learn practical, data-driven methods to design cleaner tests, interpret results correctly and protect performance.

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