Home / Company Blog

Company Blog

Dec 16, 2025

From Click to Conversion: Where Funnels Usually Break

Find the most common friction points between a click and a conversion, why they occur, and how performance teams can systematically identify it.
Show post
From Click to Conversion: Where Funnels Usually Break
Dec 16, 2025

From Click to Conversion: Where Funnels Usually Break

Latest News

The Targeting-to-Conversion Gap: Where Most Campaigns Fail
Dec 12, 2025
The Targeting-to-Conversion Gap: Where Most Campaigns Fail
This article explores why campaigns with strong targeting often fail to convert.
Why Facebook Ads Lose Efficiency and How to Stabilize Results
Dec 12, 2025
Why Facebook Ads Lose Efficiency and How to Stabilize Results
Struggling with declining Facebook ad results? Discover why performance drops and how to fix it with proven strategies.
The Targeting Blueprint Behind Scaling Brands
Dec 12, 2025
The Targeting Blueprint Behind Scaling Brands
This article breaks down the targeting blueprint used by high-growth brands to move from early traction to predictable, scalable performance.
Why Some Behaviors Predict Abandonment (Not Purchase)
Dec 12, 2025
Why Some Behaviors Predict Abandonment (Not Purchase)
This article explains how to distinguish between engagement that leads to purchase and behaviors that reliably predict abandonment.
The Meta Behavior Loop: How Users Signal Intent Across Platforms
Dec 12, 2025
The Meta Behavior Loop: How Users Signal Intent Across Platforms
This article breaks down how that loop works and how advertisers can align with it to capture demand earlier and more accurately.
How to Predict Audience Responsiveness Before Spending a Dollar
Dec 12, 2025
How to Predict Audience Responsiveness Before Spending a Dollar
Audience selection accounts for a major share of campaign performance variance.

Log in

Forgot password?

Cookie

We inform you that this site uses own, technical and third parties cookies to make sure our web page is user-friendly and to guarantee a high functionality of the webpage. By continuing to browse this website, you declare to accept the use of cookies.