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How to Rebuild a Broken Prospecting Pipeline
Feb 20, 2026

How to Rebuild a Broken Prospecting Pipeline

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The 72-Hour Framework for Evaluating New Facebook Ad Campaigns
Feb 19, 2026
Evaluate new Facebook ad campaigns with a structured 72-hour framework to decide when to scale, iterate, or stop based on real data.
How to Combine Firmographic and Behavioral Targeting
Feb 19, 2026
This article explains how to integrate both approaches into a unified, high‑performance targeting model.
Creative vs Context: Why the Same Ad Wins in One Placement and Loses in Another
Feb 19, 2026
Why the same Meta ad wins in one placement and fails in another. Learn how context, user intent, and format shape Facebook and Instagram performance.
Why Your Video Hook Works on Instagram but Fails on Facebook
Feb 19, 2026
Why your video hook wins on Instagram but fails on Facebook, and how to adapt creatives for each Meta placement.
Lead Scoring Models That Improve Sales Alignment
Feb 18, 2026
Learn how to build lead scoring models that prioritize high-intent Meta leads and improve sales and marketing alignment.
Facebook Ads Showing Only to the Same People? Here’s Why
Feb 18, 2026
Facebook ads showing to the same people? Learn why frequency spikes and how to fix audience, budget, and targeting issues fast.

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