Home / Company Blog

Company Blog

Dec 3, 2025

Why Click-Path Analysis Matters More Than CTR

Why click-path analysis beats CTR for ad performance. Track behavior, not just clicks.
Show post
Why Click-Path Analysis Matters More Than CTR
Dec 3, 2025

Why Click-Path Analysis Matters More Than CTR

Latest News

Post-Click Optimization: Beyond the Ad
Dec 2, 2025
Post-Click Optimization: Beyond the Ad
A practical guide to post-click optimization strategies that turn ad clicks into conversions — from landing page alignment to speed, trust, and testin
Audience Warm-Up: Pre-Frame for Conversions
Dec 2, 2025
Audience Warm-Up: Pre-Frame for Conversions
This article explores how audience warm-up and pre-framing strategies drive stronger conversions across paid and organic channels.
Budget Allocation by Funnel Stage 2025
Dec 2, 2025
Budget Allocation by Funnel Stage 2025
This article breaks down how to allocate your advertising budget effectively across the funnel in 2025, with data-driven recommendations.
December Ads Strategy: Keep Performance Strong Through Year-End
Dec 2, 2025
December Ads Strategy: Keep Performance Strong Through Year-End
Smart December ad strategies to boost performance and sales through year-end.
Swipe Files: 10 Ad Formats That Convert
Dec 1, 2025
Swipe Files: 10 Ad Formats That Convert
This article breaks down ten high-performing ad formats you can model immediately to improve click-through rates, engagement, and conversions.
Marketing Mix Modeling: Starter’s Toolkit
Dec 1, 2025
Marketing Mix Modeling: Starter’s Toolkit
Find practical steps to help marketers predict impact, allocate budgets, and improve ROI with confidence.

Log in

Forgot password?

Cookie

We inform you that this site uses own, technical and third parties cookies to make sure our web page is user-friendly and to guarantee a high functionality of the webpage. By continuing to browse this website, you declare to accept the use of cookies.