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Nov 28, 2025

Pixel vs CAPI: What’s the Real Difference?

This article breaks down the real differences between Pixel and CAPI.
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Pixel vs CAPI: What’s the Real Difference?
Nov 28, 2025

Pixel vs CAPI: What’s the Real Difference?

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Pixel vs CAPI: What’s the Real Difference?
Nov 28, 2025
Pixel vs CAPI: What’s the Real Difference?
This article breaks down the real differences between Pixel and CAPI.
Lifetime Value Modeling for Ad Decisions
Nov 28, 2025
Lifetime Value Modeling for Ad Decisions
This article explains how to use lifetime value modeling to make better, data-backed advertising decisions and scale profitably.
Retention Ads: Win Back Lapsed Buyers
Nov 28, 2025
Retention Ads: Win Back Lapsed Buyers
Retention ads help brands recover lost revenue by reactivating lapsed customers at a fraction of the cost of acquiring new ones.
Incrementality Testing for Social Ads
Nov 28, 2025
Incrementality Testing for Social Ads
This article explores how incrementality testing reveals the true value of social advertising.
Broad Targeting: When It Beats Narrow
Nov 28, 2025
Broad Targeting: When It Beats Narrow
Scale faster, reduce costs, and let platform algorithms deliver optimal results.
Competitive Ads Research: A Safe Workflow
Nov 28, 2025
Competitive Ads Research: A Safe Workflow
This article breaks down a clean, compliant, and safe workflow for researching competitor ads.

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