Home / Company Blog

Company Blog

Oct 27, 2025

The Role of First-Party Data in Modern Advertising

Learn how direct customer insights are becoming the backbone of efficient, compliant, and highly personalized advertising strategies.
Show post
The Role of First-Party Data in Modern Advertising
Oct 27, 2025

The Role of First-Party Data in Modern Advertising

Latest News

5 Emerging Advertising Trends Every Marketer Should Watch
Oct 17, 2025
5 Emerging Advertising Trends Every Marketer Should Watch
Discover 5 key advertising trends for 2025/2026 — from AI-driven creativity to omnichannel marketing — and learn how to stay ahead.
How to Use Lookalike Audiences in LeadEnforce for Maximum Reach
Oct 17, 2025
How to Use Lookalike Audiences in LeadEnforce for Maximum Reach
Learn how to target new potential customers who behave just like your best ones.
Understanding the Difference Between Click-Through and View-Through Conversions
Oct 17, 2025
Understanding the Difference Between Click-Through and View-Through Conversions
Learn the difference between click-through and view-through conversions, why both matter, and how to track them for smarter ad performance and ROI.
What’s a Healthy ROAS for Facebook Ads (and How to Improve It)
Oct 17, 2025
What’s a Healthy ROAS for Facebook Ads (and How to Improve It)
Wondering what a good ROAS is for Facebook Ads? Get clear benchmarks, common pitfalls, and 12 proven ways to improve it.
5 Audience Segmentation Mistakes That Waste Ad Budget
Oct 17, 2025
5 Audience Segmentation Mistakes That Waste Ad Budget
Wasting ad spend on poor targeting? Uncover 5 audience segmentation mistakes that silently kill campaign performance and how to fix them fast.
How to Select Facebook and Instagram Sources for Targeting with LeadEnforce
Oct 16, 2025
How to Select Facebook and Instagram Sources for Targeting with LeadEnforce
A practical guide to choosing the right Facebook groups and Instagram accounts for creating high-performing custom audiences with LeadEnforce.

Log in

Forgot password?

Cookie

We inform you that this site uses own, technical and third parties cookies to make sure our web page is user-friendly and to guarantee a high functionality of the webpage. By continuing to browse this website, you declare to accept the use of cookies.