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When to Stop Retargeting and Start Rebuilding Audiences
Nov 5, 2025

When to Stop Retargeting and Start Rebuilding Audiences

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Why Image Cropping Breaks Your Facebook Ads (and How to Fix It)
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This article uncovers why image cropping damages ad performance and what you can do to prevent it.
Creative Clutter: How Too Many Variations Hurt Facebook Ad Performance
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This article explains why creative clutter is a hidden performance killer and how to fix it.
Facebook Lead Generation Funnel: From Cold Traffic to Paying Customers
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This article breaks down how to design a Facebook lead generation funnel that actually works.
Geo-Targeting on Instagram: How to Reach Local Customers Effectively
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Geo-targeting can help brands capture the attention of nearby customers, improve relevance, and maximize ROI.
Cross-Platform Audience Targeting: Aligning Facebook and Instagram Data
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This article explains how aligning audience data between the two platforms can improve targeting accuracy, increase ROI, and eliminate wasted ad spend.
Why Facebook Ads Data Alone Can’t Explain True ROI
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Facebook Ads data shows clicks and impressions, but not profit. Learn how to measure true ROI by tracking sales, CLV, and cross-channel conversions.

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