Company Blog

How Buyer Intent Changes Across Digital Channels
Jan 28, 2026

How Buyer Intent Changes Across Digital Channels

Latest News

How to Build Audiences from On-Site Behavior
Dec 29, 2025
This article explains how to turn real on-site actions into high-intent audiences that convert better and scale more efficiently.
Creative Testing Without Audience Bias
Dec 29, 2025
This article explains how to remove audience-driven distortion from creative testing and get signals you can actually trust.
How to Separate Signal from Noise in Reports
Dec 29, 2025
This article explains how to identify meaningful signals, ignore distracting noise, and turn reports into clear, actionable decision tools.
How to Reduce Friction Across the Customer Journey
Dec 27, 2025
Friction slows customers down and lowers conversion. Learn how to reduce friction across the journey in Facebook and Instagram ad campaigns.
Why Multi-Channel Marketing Is Hard to Get Right
Dec 27, 2025
Learn why multi-channel marketing is hard and how to align data, goals, and creative for better cross-platform results.
Why Short-Term Marketing Metrics Can Be Misleading
Dec 27, 2025
Short-term ad metrics like ROAS and CTR can be misleading. Learn how to measure true marketing success over time.

Log in