Learn how to calculate break-even ROAS for Facebook and Instagram ads, understand what affects it, and use it to stop losing money on underperforming campaigns.
Learn how to combine Facebook Ads and Google Ads into a high-converting full-funnel strategy. From audience building to scaling and retargeting — here’s what actually works.
Excluding past purchasers in Facebook retargeting campaigns might seem smart—but it could be killing your ROI. Learn why, and how to fix it with smarter segmentation.
Discover how Instagram ads perform differently for low vs high-ticket products — and how to tailor your creative, targeting, and funnel for each price point.
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